Some of the worst approaches from artists to a gallery

Some of the worst approaches from artists to a gallery

Over the years I’ve had some hilarious and some terrible approaches from artists wanting to work together. Here I write about a few of them. 1. An email that had only ‘ what do you think?’ as the text and multiple jpegs attached. [ like journos, we hate...
3 Image types all artists and makers need

3 Image types all artists and makers need

Whether you are a designer maker or a fine artist you will know that you need to have great images of your work if you want to sell online or offline. The biggest thing i notice that many creatives miss out on however, is the different types of images that they need...
The Audience for your Art

The Audience for your Art

I meet so many artists who throw open their studio doors or plan exhibitions but overlook some critical factors for the success of their art careers.  Here I cover a long term view on creating and keeping an audience for your art. Build an audience Long before you...
Selling – Options for an artist

Selling – Options for an artist

I’m often asked about the options for an artist who wants to start selling their art. In this post we go through some of the choices available to them. 1. Selling online – Selling art online through your own website is rarely as straightforward as many...
What would Van Gogh do in the digital age?

What would Van Gogh do in the digital age?

I got to thinking about artists and posthumous fame, and naturally Van Gogh came to mind.  I asked what would he do if he were living in Arles in the social media age. By my reckoning Twitter would have been his social media platform of choice; it’s immediate...
Make 2017 even better, with ‘Dream Plan Do’

Make 2017 even better, with ‘Dream Plan Do’

Two of the key differences between the people who move their creative business forward and those who are still stuck thinking about it is clarity and action. Having a clear vision of what you want your artist practice to look like whether that be the places you want...
Go pro with your artist’s email address

Go pro with your artist’s email address

I’ve been advising artists and festival organisers for quite some time that using Hotmail and Gmail addresses doesn’t look professional.  In the small-business world it is still prevalent but even more so in the creative sector. You might think it quick to...
The Show before the Show Part III

The Show before the Show Part III

It’s the day before the artists open their doors to the visiting public and we had the opportunity to catch up with artist, Gabriela Szulman, to chat about some of the things she is doing to prepare. What last minute preparations are you making? “Today is Thursday,...
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