The Audience for your Art

The Audience for your Art

I meet so many artists who throw open their studio doors or plan exhibitions but overlook some critical factors for the success of their art careers.  Here I cover a long term view on creating and keeping an audience for your art. Build an audience Long before you...
Selling – Options for an artist

Selling – Options for an artist

I’m often asked about the options for an artist who wants to start selling their art. In this post we go through some of the choices available to them. 1. Selling online – Selling art online through your own website is rarely as straightforward as many...
What would Van Gogh do in the digital age?

What would Van Gogh do in the digital age?

I got to thinking about artists and posthumous fame, and naturally Van Gogh came to mind.  I asked what would he do if he were living in Arles in the social media age. By my reckoning Twitter would have been his social media platform of choice; it’s immediate...
Make 2017 even better, with ‘Dream Plan Do’

Make 2017 even better, with ‘Dream Plan Do’

Two of the key differences between the people who move their creative business forward and those who are still stuck thinking about it is clarity and action. Having a clear vision of what you want your artist practice to look like whether that be the places you want...
Go pro with your artist’s email address

Go pro with your artist’s email address

I’ve been advising artists and festival organisers for quite some time that using Hotmail and Gmail addresses doesn’t look professional.  In the small-business world it is still prevalent but even more so in the creative sector. You might think it quick to...